Tuesday, May 17, 2005

Calling All Jayhawk Fans

Looks like this whole "Extreme Makeover"-thing has spread beyond ABC on Sunday nights. It's now apparently spread to the University of Kansas. Obviously not satisfied with jacking around long-time season ticket holders, the "brain trust" over on The Hill now wants to jack with tradition. They believe a "strong, consistent visual identity versus one that is fragmented will enhance KU's image across the state, the nation and the world."

Yeah, it'll enhance our image alright.
The gay surfing crowd will now love us.

To KU's credit, this visual identity campaign has been ongoing for quite some time. We even sent out a few emails last year when the process began. Starting next fall, the new look will be unveiled. You'll see it everywhere from stationary and business cards to signage, brochures and recruitment material. No, they aren't dumb enought to even think about killing the Jayhawk or the university seal, but they are confused enough to think you can change primary school colors and a logo at the same time.

They have also done a fairly good job of seeking imput from students, faculty, staff and alumni. Here's your chance to do the same thing. Tell the folks back home what you think. What you love. What you hate about the four new logo options. Your next KU ballcap depends on it.

3 Comments:

Anonymous Anonymous said...

Todd, thanks for keeping us informed. I sent in my reply and suggested, along with Hargate, that we put the fighting jayhawk back on the helmets. Be proud of our most recognizable symbol and let the whole nation see it in all it's glory. Rock Chalk.
Chilidog

1:51 PM  
Blogger ssas said...

no shit. keep the jayhawk. just the ku is rather boring. I made comments and sent it along as well...

7:40 PM  
Blogger TheBDS said...

Holy crap. Chilidog actually left a comment. And a smart one at that. Well done, Christopher. Well done. You're now officially removed from the shit list. Too bad it'll apparently be a long time until we can say that about the other boys up there...

And Jeff? I'm gonna have to pass on partying with Fidel's Little Bottle of Hate in your basement again on the 4th. Memories from the last time still haunt me.

3:54 PM  

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